We live in an online world. One that allows anyone to look into our personal and professional lives with a click of a button. A Jobsite survey* tells us 92 per cent of recruiters now use social media as part of their candidate research process. So, whether you like it or not, you’re social media presence is a significant part of our resume. And like any good resume, it should reflect you in your absolute best light.
To a recruiter, your social media profile is the cover to your book – it should be tidy, snapshot your life and give a hint of your personality. Recruiters and potential employers generally won’t ‘stalk’ old photos of you in risqué dress-up or on messy bar crawls, but these images shouldn’t be the first things they see, either.
So, how do you ensure your social media profile is an accurate portrait of who you are and what you represent as a person and potential employee? Here are executive resume writing service top tips:
Set your Facebook page to private
It’s surprising how many of us don’t have secure profiles. With the number of online scams today, having an open profile tells the recruiter you’re either unaware of the problems associated with this, or dumb enough to not care. Both of which are an issue. Facebook regularly changes its security settings, so make sure you check your privacy settings regularly. If there are people who you don’t want to see all your personal photos and details, adjust their individual setting so they can only see your basic information. If you’re still unsure of how to make your Facebook profile private, here’s a ‘how to’ guide from TIME.
Be careful how you tweet
Twitter has become a place for freedom of speech. Potential employers and recruiters will monitor your Twitter feed to gauge what you’re passionate about and your personal view on the world. The freedom on Twitter allows for heated discussion on race, religion, politics, you name it. Having a personal opinion is healthy, but be wary of how you share on this platform and how much. Offensive and insulting tweets can ruin your online reputation and risk a big fat strike through from recruiters.
If you still want to rant and rave about topics you’re passionate about, create a new Twitter identity using a completely different name and continue sharing your views with the world, without risking losing your dream job.
Employers are looking for positive, problem-solving and upbeat people. Not whiners who air their grievances with the world on social media. Go through old statutes, comments, photos etc. and delete anything negative, offensive and whiny. Keep it for dinner parties.
Lead with LinkedIn
Keeping your LinkedIn profile up-to-date with achievements and experience is good, but having a professionally written, produced and optimized profile is the key to your career success. More than 93 per cent of recruiters are active on LinkedIn, making it a sole focus for talent acquisition. It’s never been more important to have a LinkedIn profile that highlights your attributes and strengths and showcases you as a ‘must-have’ company asset. While new features on LinkedIn allow you to add more personality, try to keep your profile professional without being too stuffy. Also, your LinkedIn page is your living, breathing online resume, so make sure it matches your physical resume.
If you’re serious about your next career move, it’s time to clean up, re-write and optimize your social media presence.