Strategies And Tactics Of A Digital Media Company

^{Binge-watching an entire show or watching a youtube video are all forms of digital media; the companies running them are reputed digital media companies. But what exactly is a digital media company? Any company that produces digital media in the form of text or images, audio & video files is referred to as a digital media company. So scrolling content through social media sites is done through a digital media company.} 

^{Traditional Vs. Digital Media and its influence}

^{Traditional media companies existed way before the internet was launched. Unlike a digital media company, where the media is consumed through the use of the internet, traditional media companies focus on newspapers, billboards, magazines, etc.} 

^{But as technology advanced, many traditional media companies have either shifted to become full-time digital media companies or are in both sectors. For instance, many newspaper companies like the Times of India have a youtube page, a social media page, a website, and a mobile application while also continuing with producing newspapers as well.} 

^{With the growing consumption in the digital media sector, companies have no option but to become digital media companies. In today’s technological era, companies with a digital or web presence are trusted more than those with only a physical presence.} 

^{How do Digital Media Companies make money?} 

^{Cristiano Ronaldo is the highest-paid Instagram user in the entire world, charging a whopping Rs. 19 crores per post. But to pay such a huge amount of money and pay many other Instagram creators who are eligible, the company needs huge revenues. So how exactly does a digital media company make money? Well, there are several ways in which digital media companies make money.} 

^{Advertisements –} 

^{The presence of digital media is huge, and thus companies can pay a huge sum to these companies to showcase their advertisements. Youtube, for instance, shows many advertisements, which is its biggest source of earnings. That is how it pays its creators as well, and so does Instagram.} 

^{Subscriptions –} 

^{Many subscription-based digital media companies charge users monthly, quarterly, or annually. For instance, Netflix’s biggest revenue earning comes from subscriptions made by its users. The same goes for Amazon Prime, Disney plus, and many other OTT platforms. Many online news providers provide their readers with a subscription service too.} 

^{These two are the most prominent ways a digital media company earns revenue. The companies can use both or one of the ways, depending on their services. Other ways to generate revenues are by showing sponsored content, the same as advertisements. Doing digital events, which can attract a lot of fans from around the globe, is an excellent way to generate income as well.} 

^Conclusion 

^{With the growing use of the internet, consumers are more likely to use digital media as it provides social connectivity, entertainment, news, and many other valuable services, right in the vicinity of their hands.}